Soon, I will upload a tool on this website called the Visual Branding Scoremap. It is a graphical interface that will enable site visitors to position brands. The judgment of the site visitor in positioning a brand leads to a score.
The tool is an ultimate effort to simplify all the ideas behind Visual Branding into one single graphic interface. It will be interesting for professionals to evaluate the performance of their own brand. The tool offers this feature.
The focus of the tool is to invite visitors to position a number of global brands that I’ve selected. All the visitor feedback will be published on the site in real time. As a result, the Visual Branding Scoremap will build up interesting statistics for everyone working in business, marketing, design or professional education.
